Sophiestication – Fashion Branding


SOPHIESTICATION – FASHION


Logo, brand identity, print & packaging

Sophie is a highly creative mobile hairstylist, but affordable to the masses, she brings with her a vast range of knowledge base and professionalism which raises the bar of mobile hairdressers. Her USPs are; she has trained and worked for the best (senior stylist at Nicky Oliver Salon), teaches and is also writing a book.

Objective: To create an aspirational vision for successful people who recognise creativity and take pride in the high-end taste they have. This aspirational vision is to take hairstyling beyond the superficiality of how they look, to how it makes them feel – a transformed and a confident go-getter in life.



High Fashion Direction

Moodboard of style references



Folder with loose sheets with the latest high fashion styles


Sophie's vision for future products and salon


Sophiestication – Fashion Branding
111
1175
17
Published:

Sophiestication – Fashion Branding

Sophie is a highly creative mobile hairstylist, but affordable to the masses, she brings with her a vast range of knowledge base and professional Read More
111
1175
17
Published:

Tools

Creative Fields