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    Pelotonia is an annual grassroots cycling fundraiser with 100% of every rider-raised dollar going directly to cancer research (raising more than … Read More
    Pelotonia is an annual grassroots cycling fundraiser with 100% of every rider-raised dollar going directly to cancer research (raising more than 100 million dollars in just 7 years). Every year the brand receives a complete graphic refresh. In 2013 we utilized light clean grays, a shadowed arrow, and custom arrow typography all while keeping fundraising messaging at it’s core. Along with a launch kit of rider recruitment materials, we revamped their website which serves as a hub for registration, volunteering, donations, and event information. Designed while employed with Base Art Co. Read Less
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