TEAM LSO Fuego™
Creative Director /
Guillermo Urmeneta F.
Art Director / André Meiggs
Design / Rubén Álvarez / Luiggy Carré
Brand Executive  Luz García /Jennifer Gilabert / Roxana Melgarejo

Fire Road 
When we started this project, we were always convinced that the road was long and narrow, since creating an agency and giving it life little by little is a very big responsibility. And as much as that, we wanted to translate those paths into our presentation.


Los Caminos de Fuego
Cuando empezamos este proyecto, siempre estuvimos convencidos que el camino era largo y estrecho, puesto que el crear una agencia y darle vida poco a poco es una responsabilidad muy grande. Y tanto como ello, queríamos plasmar esos caminos dentro de nuestra presentación.
And as much as that, we wanted to translate those paths into our presentation.
It was so after hours of references and questions without end, we managed to find the most convincing way to impregnate that essence as a path that we must travel, but that will certainly help us grow as friends and family.

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Fue así que luego de horas enteras de referencias y preguntas sin final, logramos encontrar la manera más convincente de impregnar aquella esencia como un camino el cual debemos recorrer, pero que sin duda nos ayudará a crecer como amigos y familia.
The roads of fire is the application of this dry soil of lava full of unevenness and smooth complications, where we leave traces crossing that road, which, although complicated, we will be able to overcome it.


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Los caminos de fuego es la aplicación de ese suelo seco de lava lleno de desniveles y complicaciones lizas, en donde dejamos huella atravesando aquel camino, que aun siendo complicado, lograremos superarlo.
#enciendetufuego
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Fire Road Cards
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