ABOUT THE CLIENT
Hey Presto! provide a modern take on fresh & healthy fast food.  They are located in Cork City, Ireland.
 
BRIEF
Create logo, visual identity, & packaging for a new start up in the food industry.
 
PROJECT BACKGROUND
Hey Presto! is brand of fresh & healthy convenience foods prepared freshly each day.  With natural ingredients and exciting taste combinations, they are a feel good brand that strives for consistent quality.  All their products are benefit led, and with a strong association to health and fitness they provide a modern take on fresh & healthy fast food.  The shop location is in the heart of Cork City with extremely heavy footfall.  With all this in mind, I tried to create an identity that was crisp and clean, while also being friendly and approachable to both male and female customers.
 
Thanks for looking!
@colm_oconnor