LEM
Corporate identity & advertising
Corporate identity & advertising
LEM is a market leader in providing innovative and high quality solutions for measuring electrical parameters. Its core products – current and voltage transducers - are used in a broad range of applications in industrial, traction, energy and automotive markets.
Logo
Art Direction + Graphic Design: Jesus Gonzalez
Advertising - Corporate ad
Art Direction: Jesus Gonzalez // Copywriter: Fabian Kuechler
Agency: McCann Geneva
Product ads
DHAB - Current measurement in high power and low voltage automotive applications
DV - Voltage transducers for Industrial and Traction
Art Direction: Jesus Gonzalez // Copywriter: Fabian Kuechler
CGI: Bearfootfilms // Agency: McCann Geneva
Brand Book
Art Direction + Graphic Design: Jesus Gonzalez // Agency: McCann Geneva
Annual Report
Art Direction + Graphic Design: Jesus Gonzalez // Agency: McCann Geneva