The Jay Artigues Sportsplex is a facility in Hammond, Louisiana that offers training in various sports and athletic disciplines and also numerous recreational activities. They are a fairly young organization just opening in December of 2013. Their facility is of top-quality with 10,000 square feet of open turf, cheer mats and tumbling equipment, batting nets/cages, pitching machines, and a 1,250 square foot weight room. They are constantly making improvements to their facility and now the Sportsplex has reached out to our company, ARK Advertising, to assist them in improving their marketing branch. Currently, the Sportsplex has a largely baseball/softball based cliental. With our help, they hope to expand and have their audience understand that they are open to all ages from the developing toddler to the professional athlete or the recreational adult. They also want to have their audience understand that they offer multiple sports, including baseball, softball, soccer, cheer, dance, football, track, speed training, and weightlifting - along with multiple recreational activities such as seasonal camps, birthday parties, and recreational nights. Overall, the Sportsplex wants to pull in more customers by letting them know that it is not a club and that all are welcomed and can benefit from their facility in a unique way. Our goal is to create an advertising campaign that ties all of these requests together on budget of $500-$1500 a month.

The Sportsplex is interested in expanding the marketing branch of their business. In this SWOT analysis we recognize the strengths and weaknesses that the Sportsplex has along with the opportunities and threats of developing an advertising campaign. 

Based on our research and creativity these are the advertisments my team and I create...