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SIDBI: Small Industries Development Bank of India, more commonly known as SIDBI, came up with a new loan scheme - Flexible Term loans for different components of a project with multiple repayment schedules. Which basically means you can buy a small office, pay the loan for the electronics, then the rent, then the furniture, then raw material etc.
Ads for Ginger Hotels around India.
Fortune Hotels: With chains all over India, we handle only the Mumbai and Pune accounts. We design hoardings, in-house posters, magazine and newspaper ads and leaflets for them. Below are all the designs I've created for them.
The lines in 2 of the visuals - "Double the dough" and "A huge appetite doesn't need a heavy wallet" are my own lines when I was practicing copywriting.
The lines in 2 of the visuals - "Double the dough" and "A huge appetite doesn't need a heavy wallet" are my own lines when I was practicing copywriting.
Blue Ocean Cruises: A new cruiseliner had been launched in Mumbai, which was aiming for luxury and royal treatment for its customers. They were open to any creative idea. Hence I tried making it a minimalist ad using a crown, and the middle section of the crown to appear as the ship in water from top.
Aadhaar: Aadhaar is like a social security number which contains all your vital information like passport number, driving license number, ration card number etc. They wanted print ads & posters for promoting Aadhaar, so that people get interested in the programme and voluntarily sign up. Below are two ads made for same subject.
MTNL: Mahanagar Telephone Nigam Ltd., more commonly known as MTNL is a famous telephone service company in India. We do a lot of advertising and branding for them. Be it ambient media or print media. Below are the different kinds of ads I've made. The first three ads have been approved and have been printed in 10 different languages. As the target audience is more of middle class people, using these colors and style, the ads have been designed specially to target them.
BSNL: Bharat Sanchar Nigam Ltd., more commonly known as BSNL, is similar to MTNL. It is exactly the same as MTNL. From the style they wanted for the ads, to target audience. Below are a couple of ads and leaflets/ads made for them.
Life Soda & Water: Another of Sachin Joshi's ventures. For the launch of these 2 products we had to create ads. The water was to come across as pure and extremely safe and the soda was to come across as extremely strong. Below are the two shortlisted ads for the same.
Ginger: Ginger is a chain of budget hotels in India. Ginger is launching a new hotel in Kolkata. The concept below was ideated by me and the copywriter together. The basic thought is, Kolkata, being famous for fish, we first wanted people to read the ad and get shocked. "No more fishing" - For bengalis fishing is a major part of their culture. Once we get their attention, we explain in the copy (currently copy is not ready). We explain, that the "no more fishing" is for booking hotels. No more fishing for hotel rooms, as Ginger is in town. The fish in the visual was tweaked to look like wifi, as wifi is one of the free features which is extremely useful to a lot of customers staying in the hotel.
Kingfisher: Designing the "Hunt for the Kingfisher Calendar Girl 2012 launch" ads and posters was extremely fun. We had complete liberty to come up with lines using puns. And we did just that. Keeping the image of Kingfisher in mind, we came up with these 2 ideas for the launch show and the theme to the television show.
Gulf: Gulf came out with a new lubricant for Power steering. To introduce this product to the market, we came up with 2 posters to be put at Petrol pumps and Gulf shops. They are very clear in communicating an extremely enhanced and smooth power steering experience.
One Fitness: Yet another of Joshi's ventures, One Fitness was starting classes on Mixed Martial Arts, and wanted to put up posters in the gym about the class as an ad.
