Grey Goose Vodka
This work was done for Grey Goose vodka after the brand was bought and relaunched by Bacardi. Projects included creating new POS for on- and off-premise. While working on the brand I developed a new photography style for the international launch of Grey Goose that was used in print advertising and OOH. I also developed packaging art for a pear flavor. It was an exciting time to work on Grey Goose. My opportunities included taking new photography of their facilities and the surrounding countryside in Cognac, France.
Product photography library taken for the international introduction of Grey Goose. Laurie Rubin, photographer.
OOH advertising in Nice Airport shows the photography in use.
Proposed advertising concept for Grey Goose international print campaign. Cocktail photo by Greg Stroube.
Gift box concept
Designs for a branded environment and duty-free shop in the Charles DeGaulle airport.
Cruise ship branded bar concept. Concept and design by Lynn Ullman. 3D comp by Geno Copotelli.
I developed a package design, artwork and color palette for the new Le Poire flavor. Photo direction by Lance Thomas, photography by Laurie Rubin, package art by J. T. Morrow.
