McDonald’s China 25th Anniversary
HAPPY FACTORY
To share 25 years of joy, McDonald’s China requested a pop-up toy museum design in Shanghai that presents over 2500 pieces of toys from all over the world and celebrate McDonald’s entrance to China mainland for 25 years. It’s also McDonald’s first official toy exhibition.
Original design from the idea “TOY FACTORY THAT MAKES HAPPINESS” and the elements of factory assembly line such as conveyer belt, crane tower, dashboard and pipelines were placed from beginning to the end, not just decoration only but designed as toy showcases with movement. Motion graphics on transparent TV and original videos of Mr. Ronald & friends to illustrate the “magic and joy” behind the toys.
A huge set of number “25” surrounded by moving toy displays on roller coaster track as the ending of factory journey.
