Croatia in a Box

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Croatia in a Box
Visual and Verbal Identity, Illustration, Packaging, Print Design, Web Design
Designed in 2015

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CLIENT: Ecolo

Croatia in a Box is a new brand in the tourism and gastronomy sector. Croatia in a Box delivers high-quality Croatian products in the product line of gift / souvenir packaging and in the future through a chain of “pop-up” stores. Communication is primarily oriented to tourists with more purchasing power, who travel through Croatia for business or pleasure, looking for a souvenir / gift representing Croatia in a different and fresh way. On the other hand there are Croatian citizens who look for an interesting, valuable and a representative present.

The basic idea is based on communicating Croatian heritage in a different way than usual, in order to avoid corporate and very often cold tricolor national identity and to make a new product identity that presents the traditional values and cultural heritage of Croatia in a modern and emotional way.

The Croatia in a Box identity aims to capture the attention and stand out from the classic premium offer in this sector, to convey emotion (the Croatian experience), and to present Croatia as a place rich in colors, flavors, scents, pleasures (Mediterranean, Slavonia, produce, sun, sea, sky, the rich cultural heritage …).

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DESIGN STUDIO: Design Bureau Izvorka Juric
CREATIVE AND ART DIRECTION, DESIGN, ILLUSTRATION: Izvorka Jurić
COPYWRITING: Igor Poturić
COLLABORATOR: Stela Kovačić
PHOTOGRAPHY: Maja Danica Pečanić

The brand and slogan are placed in a square form

that is the basic element of the Croatian national identity and the meaning of brands – a gift box.

The identity was built by selecting elements of Croatian heritage (the pleter design, Glagolitic, folk embroidery, ornaments of architecture, etc.) that are stylized and interpreted in the colors of the Mediterranean and continental Croatia, designed in a modern and emotional way.

Each element from which the identity was made is presented in a short story that provides interesting and educational information about Croatia. The stories can be found in promotional materials and on the website of the brand.

As part of the project, various promotional materials were made, together with the four sizes of gift packaging in which, by modular system packaging, 17 different combinations of product packages are acheived.

The boxes are hard laminated, printed in full color and matte coated, and geometric elements of the patterns are printed in gold foil print selectively over the entire surface of the box to give a particularly interesting premium look.

Designed as a drawer system, it’s opened by pulling the textile ribbon in the color of decorative strips (the Croatian pleter) which is a part of the design present in each box.

All the products in the box are further wrapped in colored decorative paper and marked with gold Croatia in a Box labels. In each package is the story of the Croatian products, the content of each gift package.

We are preparing various products designed within the Croatia in a Box identity and so far we have created the Croatia in a Box beach towel.

You can also check Croatia in a Box website croatiainabox.com

AWARDS AND HONORS:

_ part of exhibition ZGRAF, 2016, CRO
_ part of exhibition Zagreb Design Week, 2016, CRO
_ honorable mention of the Croatian Design Society for packaging design 15/16, 2016, CRO
_ finalist CroPak 2016, 2016, CRO

_ published on The Dieline, 2015, Internacional
_ published on Packaging of the World, 2015, Internacional

_ published on The Lovely Package, 2015, Internacional

_ published on Package Inspiration, 2015, Internacional

_ published on ThinkDo3, 2015, Internacional
_ published on Vizkultura, 2015, CRO

Thank you

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