Opportunity
Elior Integrated Services required an identity to establish its vending sector services as not just beverage vending services, but also to provide other types of vending related services in future.
Approach
Mocha Plus encapsulated this idea. With beverage services being the core business, the scope to expand in other areas of services was also considered. This required a forward thinking identity, which could be applied across a wide range of materials, such as the sides of vending machines, disposables and corporate branded materials.
Experience
Covering development over the course of a number of weeks, this project came to fruition during the last quarter of 2006.
