CRAFTED FOR AN ORDINARY DAY
 
MR. HOPS
 
Design and branding for a new craft beer that we called 'Mr. Hops'. Three can designs for three different tastes.
The task was to achieve strong shelf-impact and storytelling through design alone, as no additional communication was planned.
Since this craft beer has a lot of character, we gave it a name to go with its 'hoppy' taste, and a 'beard' made of hops.
Credits:
Client / Švyturys - Utenos alus
Naming / Darius Kisielius & étiquette
Concept & Design / étiquette
Photoshoot / Irmantas Savulionis, Kernius Pauliukonis