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About

Packaging for an English Style Summer Ale created by Chicago's Goose Island Brewery.
Published:
312 Urban Wheat Ale
packaging, print
312 urban Wheat Ale is an English Style Summer Ale created by Chicago's Goose Island Brewery. The design challenge was to create a package that uniquely represented the urban feel of Chicago while standing out on shelf from its competitors. The solution was a bright yellow packaging system that had a bold and graphic look that could not be missed in the beer aisle.