VMware needed to reach out to customers via a thought leadership piece. Their vision of the future workplace predicted major shifts in business mobility and they wanted to discover how best to partner clients going forward.
To get a global conversation started, we scripted, illustrated and edited an animated video – perfect for conveying complex ideas in a simple but engaging way. Illustrating future scenarios for VMware's key customer sectors, it also posed questions about where the future of their companies lie.
Such a professional, clear and stimulating piece spoke volumes about VMware’s way of working and thought leadership position. Now an integral part of their campaign, it is allowing VMware to partner clients from out in front.
Illustration: Nick Kelly & Jonathan Henderson
Animation: Luke Spurgeon
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