Ruby print ad // I helped develop the campaign tag and wrote personified body copy for each Club level (color).
Topaz print ad // I helped develop the campaign tag and wrote personified body copy for each Club level (color).
Sapphire print ad // I helped develop the campaign tag and wrote personified body copy for each Club level (color).
Emerald print ad // I helped develop the campaign tag and wrote personified body copy for each Club level (color).
Diamond print ad // I helped develop the campaign tag and wrote personified body copy for each Club level (color).
:30 multi-market TV spot // I wrote the script and selected/directed voice talent; also helped choose music track.
Brochure redesign (front & back) // I wrote & edited copy and worked with the designer to layout content.
Brochure redesign (inside) // I wrote & edited copy and worked with the designer to layout content.
March 2015 Ante mailer (cover spread) // I crafted the front cover headline; wrote and edited mailer content.
March 2015 Ante (inside spread) // I wrote and edited content with copy team.
VIP promotional direct mail piece for the new Club rollout // I wrote the headline and corresponding inside copy.
VIP promotional direct mail piece for the new Club rollout // I wrote the headline and corresponding inside copy.
