"Re-imagine contemporary Californian food" is Brunch Boys' goal, and it's elegant and restaurant-quality menu differentiates them from other food trucks that solely sell greasy food. In order to create a fun, energetic character while maintaining a simplistic look, we picked a bright warm accent color with white or light gray background.

Other fun elements including the icons of different brunch food send a clear massage of Brunch Boy's speciality in brunch food. Every repeating patterns and elements are used to remind the audience about the freshness of having a nice warm brunch.

The food are placed in both plates and to-go box to represent the idea of "Restaurant-quality food on the go."