Dim Du provides a respite from the sweltering Thai heat, selling refreshing natural Ice Pops made from regional organic ingredients to locals and the passing sweaty backpacker.  With the use of playful icons and illustrations Dim Du is designed to appeal to both English and Thai demographics irrespective of language and age. I have tried to consider a more sophisticated branding identity, attempting to create a community around Dim Du tapping into the word of mouth of backpackers and travellers across Instagram, Twitter and Tripadvisor.