Sketches and ideas
First approach was to find an alternative idea to put against the proposed name "Vivi", in order to make them fight one against another. I use this method in the ideation step of any design process.
The FIS World Cup is an international sport event, so the alternative name should contrast an italian and a non-sport term such as "Vivi" (Live). So, I identified a cross-sport cheer term "Go", which could work pretty fine, such as in "Go Fiemme".