Vivir Vilamarín
Vivir Vilamarín is a rural culture festival. It was created with the aim of revitalizing agrarian zones through a series of cultural activities (poetry, music, cinema, workshops...). This brand conveys a union between both new and old, urban and rural.
The flexible structure allows an easy adaptation to artisan formats. The aesthetics of the identity system is inspired by livestock branding.Typographic system is based on a customized version of the Knockout font with smoothed borders to suggest kindness but also preserving strength.
The primary brand color is brigth, contemporary and recognizable (heraldry). Its analogous colors are used to emphasize different applications. Branding grows up with festival due to a dynamic logo and a versatile system.
