Gene Juarez Rebranding
Gene Juarez Corporate Rebranding

Role: Art Direction, Graphic Design
For this project I oversaw the redesign and rebrand of Gene Juarez Salons & Spas corporate collateral. I introduced a rich brown that tied in with a Northwest theme that was been adopted into the architecture and interior design of new salon locations and remodels. The rebrand included business cards, letterhead, envelopes, corporate forms, gift bags, gift boxes, gift cards, and other branding materials.
 

2011 Menu of Service and Price Guide

Role: Art Direction, Graphic Design
Using different patterns, a unique linen paper for the cover with rich ink coverage, white foil stamp over exterior text and spot gloss over different images throughout the interior pages this piece helped to exemplify the quality service that a client would receive upon entry to any Gene Juarez location. The little touches throughout keep clients engaged in wanting to learn about all the different service options available. Cover is printed on white Neenah Classic Linen and interior pages on Centura Dull 80# text.


2009 Service Menu and Price Guide

Role: Art Direction, Graphic Design, Print Procurement
A beautiful Eames Furniture paper was chosen and enhanced with clear foil stamping over different text elements on the cover. Interior pages were printed on Centura Dull 80# text. Photos were enhanced with the use of spot gloss varnish to give the piece a rich yet modern feel.
GJ's Favorite Services brochure

Role: Designer and Project Manager
Using the existing branding I established I created a condensed brochure highlighting some of Gene Juarez Salons & Spas most popular services.
 
Role: Designer and Project Manager
Using the existing branding I created invitations for various event.
Gene Juarez Rebranding
13
1,279
2
Published:

Gene Juarez Rebranding

This project showcases many of my corporate branding and collateral projects while working for Gene Juarez Salons & Spas. In addition a few of my Read More
13
1,279
2
Published:

Tools