I had the opportunity once again to create the promotional matter for the annual two-day New Orleans Book Festival at City Park. I was given free rein to conceptualize, propose, and execute a wholly original approach. I elected for this folk-style illustration set depicting the flora, fauna, culture, and cuisine of New Orleans, with nocturnal and diurnal flair (representing the two days of the festival) as well as a fair bit of rustic hand-lettering.
Based on the work I did in 2014, I knew that this year's illustration needed to be expressive, evocative, and, importantly, versatile. This custom illustration set serves as the festival's event-wide branding for 2015. It was designed to be adaptable to any potential collateral, without compromise. The modular graphic elements were put into use in many applications from fliers and signage of different dimensions down to teeny social media graphics. They took their most dynamic form at nolabookfest.org, where the developer added animations which shifted when scrolling.