more orders mean more sales”
This solution proposes a new digital ordering system to address the problem.
My main observations were:
• Only one attendant; even during peak hours
• Overwhelming amount of menu items
• No distinguishable lines
• Ordering process required 3 different touch points with employees
• Streamlining menus
• Placing orders and paying simultaneously
• Sending ‘ready’ notifications while people continued to shop
• Adding tablet ordering kiosks at counter and throughout the store
After the first round of rapid prototyping, I learned that users desired photos, needed hierarchy to process the importance of the information, and wanted to see prices at a glance. I also learned that customization was a common request.
Subjects responded positively to edits and customizing their smoothie drink, they felt it was more intuitive and easier to navigate. I learned their desire for cash payments, and to change quantities.
Mostly positive comments, praising the easy interaction flow, and curiosity about implementation at stores.