A local coffee house needed a clean professional brand identity that stood it aside from the general city coffee scene. The proprietors main inspiration is their love for coffee bars in London and New York. The brand identity and personality is to be a unique style of coffee house that portrays London and New York's underground travel systems. The coffee house is to be a cool, fast takeaway that offers excellent coffee and homemade food for city folk on the go. Blend 71 will be sourcing Monmouth Coffee from London.