Lev Vel

Rema 1000 wanted to develop a strong concept/series for their important target group families with children. With an ambition of making it easier for parents to make a good choice for their loved ones, the new series of baby products was to deliver on the most important consumer needs; good products, safe ingredients for babies and environmentally friendly. The new brand, called Lev Vel ("Live Well") distinguishes itself from the competition through an emotional approach. Both the custom developed font and unique illustrations, add playfulness and humanity in an industrial category. Combining natural/realistic photos with characteristic illustrations strengthen the series and appeals to imagination.

Photography: Sebastian Ludvigsen (Tinagent)
Illustrations: Bjørn Rune Lie
Font: Bjørn Rune Lie and Ellmer Stefan
Copy: Kari Tinnen
Lev Vel