My Starbucks Rewards is turning ONE and they wanted to reward loyal Gold Starbucks Members by treating them to an exclusively organized Cheer Party.
This campaign will encourages members to complete tasks to be the top 75 members in the digital queue will win a pair of invites to the cheer party by completing tasks. A surprise fast forward task also allowed for members to jump ahead of the queue, as well as an activity tracker to track your points.
The queue attracted more than 10,000 participants over the span of one week, and the cheer party was a success with members enjoying activities such as caricature drawings, leather embossing and various Christmas food tastings.
