Goals Media Promotion
A brochure, microsite with embedded online presentation and set of limited edition postcards to promote the advertising opportunities within Goals Soccer Centres in the build up to Euro 2012.
A brochure, microsite with embedded online presentation and set of limited edition postcards to promote the advertising opportunities within Goals Soccer Centres in the build up to Euro 2012.
Boomerang wanted to promote the advertising opportunities within Goals 5-A-Side Soccer Centres, especially during the build up to the Euro 2012 tournament. A brochure, online animated presentation and a set of collectable illustrated postcards were created in a graphic novel style to send to relevant agencies and clients to create intrigue and start conversations. Three of the four postcards were mailed out with the brochure with information about the Euro 2012 tournament opportunities on the reverse. The Rooney postcard could only be received if the recipient contacted Boomerang, providing a talking point and a sales opportunity.
Bunch of Fives created the format, style and copy for this project.
Update: This project has been featured on several prominent websites including CreativeReview.co.uk, AFootballReport.com and BeautifulGear.com.
Collectable set of four player postcards
Card 1 of 4: Ronaldo
Card 2 of 4: Ibrahimovic
Card 3 of 4: Malouda
Card 4 of 4: Rooney
This postcard is the limited edition fourth card. Clients have to contact Boomerang in order to receive this and complete the set.
Postcard reverse
Online version of printed brochure mailer
Online animated presentation
Microsite with embedded presentation that can be found here: www.boomerangmedia.co.uk/goals
Online animated presentation
Email footer to support campaign
Vector work for project
