Ruben de la Rive Box's profile

Mc Village

Ruben de la Rive Box
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Mc Village
Kids playground
McDonald’s was looking for a more educational and sophisticated alternative for their ball pits across Europe.

I designed this project as a full-time designer for UXUS in Amsterdam. 

The concept is a three dimensional “colouring book” that describes  the food chain: from farm via market to kitchen.

Awarded with SEGD Award
McDonalds Mc Donalds wallpaper pattern educational SEGD Award McVillage
McDonalds Mc Donalds wallpaper pattern educational SEGD Award McVillage
McDonalds Mc Donalds wallpaper pattern educational SEGD Award McVillage
McDonalds Mc Donalds wallpaper pattern educational SEGD Award McVillage
McDonalds Mc Donalds wallpaper pattern educational SEGD Award McVillage
McDonalds Mc Donalds wallpaper pattern educational SEGD Award McVillage
McDonalds Mc Donalds wallpaper pattern educational SEGD Award McVillage
Mc Village
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Ruben de la Rive Box's profile

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Ruben de la Rive Box's profile
London, United Kingdom

Mc Village

McVillage is the new kids play area for McDonald's Europe

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives