A Guide To Happy

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This is our take on that age old question What really makes us happy?
A Guide To Happy combines irreverent imagery, edible colours and a friendlier way to feel good.

Concept

At Panoply we're always looking for new ways to improve our lives. Taking exercise, eating well and getting enough sleep are a great place to start, but what about looking after the way we feel?

Inspired by Simon Sinek's writing and a fascination with biochemistry and neuroscience, we donned our white coats and set about inventing a piece that offers a bit of humorous advice on how to get happy.

We decided to take a closer look at what happens inside our bodies when we're feeling good. This lead to a whole new world of weird and wonderful biochemicals and after some extensive research we discovered two hormones associated with happiness; Dopamine and Oxytocin.

We didn't want Happy to be just another explainer. So with humour at its core we've built a vivid, playful world that avoids any overbearing, stuffy thinking. The tone flows from a balancing act between intelligent response and downright silliness. We've kept the direction cheeky and the pace irreverent, but we still think that all of us need a bit more Oxytocin in our lives.