Client
Wellcome Trust
Blast.co.uk
Twitter / Facebook / Instagram / Linkedin / Viemo
Credits
Wellcome Trust
The Crunch is a new £6m public engagement initiative from the Wellcome Trust. An exciting year of activities, experiences and discussions about our food and drink which aims to inspire everyone to consider the connections between our food, our health and our planet. Throughout 2016 The Crunch will set out to engage, inform and educate audiences ranging from 4-year olds to food scientists with everything from practical science kits in schools to experiences at science centres and interactive online games.
Wellcome commissioned us to create the name, brand, messaging, website and guidelines for the initiative. We are now working creatively with all 15 project partners to bring the brand to life through communications which will engage and inspire their audiences to get involved.
“This is a significant new initiative, not only for The Wellcome Trust, but for the UK as a whole,” says Lynn Huynh, Marketing Communications Project Manager at The Wellcome Trust. “It was critical that we created a name, brand, visual identity and messaging that would unite all involved and become even more than the sum of its parts.
Right from the outset Blast had a good grasp of what we were trying to achieve. They invested time to understand us, asked the right questions and the creative they produced demonstrated just the right balance of playfulness and seriousness that is so essential to The Crunch.”
“They were also able to be nimble, agile and flexible – an essential attribute for an agency on a complex project. They took the initiative, for example creating a short film which brilliantly captures what The Crunch is about and which will be an invaluable asset as we begin to take the concept out to our audiences.”
Blast.co.uk
Twitter / Facebook / Instagram / Linkedin / Viemo
Links
Copywriting: Serious Oomph!
Film animation: Nipple
Website build: Itineri
