NIKE
BURNOUT
Photographic headline relating to velocity, with the idea of showing the speed of ZOOM products. On an asphalt background, the white parts of the lettering were created with shots of street signage paint to get the most authentic details, the loops were written in burnt rubber left by what looks like the shoe doing a tire burnout trail, created physically to feature the sole pattern and the most realistic movement - enveloped in smoke to visually maximize the dynamic feel of the scene.
