NIKE BURNOUT • Advertising
Photographic headline created for the FIND YOUR FAST campaign. On an asphalt background, the white letters were created with shots of street signage to get the most authentic details, while the loops were written in burnt rubber left by what looks like the shoe doing a tire burnout trail, created physically to feature the sole pattern & enveloped in smoke, maximizing the dynamic feel of the scene. 
NIKE BURNOUT • Advertising
639
6245
17
Published:

NIKE BURNOUT • Advertising

Photographic dynamic looking lettering mixing asphalt, signage paint, burned marks & smoke.
639
6245
17
Published:

Creative Fields