• Add to Collection
  • About

    About

    The new SouthGate shopping area in Bath, by Multi Developments Ltd, needed a wayfinding provision that would parallel, and eventually integrate w… Read More
    The new SouthGate shopping area in Bath, by Multi Developments Ltd, needed a wayfinding provision that would parallel, and eventually integrate with, our ongoing work on Bath’s City-wide Information System. Our challenge was to develop a mapping approach that promoted the retail offer and integrated seamlessly with the wider city wayfinding system. The signage structures needed to be low cost and complement the street furniture already installed in SouthGate. Requirements included the need to reflect the proportions and graphic style of the Bath City Information System wayfinding products still in development, and to be easily update able with retailers signing up on a weekly basis. Updateability was achieved through the use of digitally printed colour vinyl maps and directories, reverse applied to glass. The system was conceived, designed, produced and installed within a short lead-time of three months to be in place before the SouthGate launch in May 2010. Read Less
    Published: