Kusu Island Branding
Bringing the legend to life
Bringing the legend to life
Kusu island offers a unique blend of culture, heritage and nature. The name Kusu is derived from a legend about a tortoise. The island is also known for its pristine beaches and tranquillity, and its multi-racial history.
This branding project is an exploration on the places of interests in Singapore and how they are branded. I have fond memories of visiting Kusu Island as a kid. The island lacks a proper corporate identity and this project is aimed at branding and promoting the island via its 3 main attributes - nature, culture and heritage.
