ADEC Pitch work
Abu Dhabi Education Council, seeks to develop education and educational institutions in the Emirate of Abu Dhabi, implement innovative educational policies, plans and programs that aim to improve education, and support educational institutions and staff to achieve the objectives of national development in accordance with the highest international standards.
BRIEF
Journey of Discovery:
A campaign put forth by ADEC, targeting AD school students
Objectives:
· Promote the concept of education as a journey of discovery
· Allow students to explore their potentials, aspirations and capabilities towards their future
· Stimulate creativity and critical thinking in students
· Discovering students capabilities and ambitions
· Unifying students' aspirations with that of the nation. (By helping child to plan for future, discover capabilities
and talents and setting goals is a huge part in reaching AD 2030 vision).
ADEC campaign as schools open to make them identify their dreams, guide them to their realization. "We want our students to realize that they are the core of the educational process, and our goal is to provide them with the best opportunities to discover their abilities and fulfil their ambitions through education. Even though the journey begins each day in one of Abu Dhabi's schools, it may take them all the way to Mars."
