Not so long ago I’ve got a chance to play around with identity system for a caffe at my home town in Gdynia, Poland. From the start the whole project sounded like this place would be quite unusual. So matching right visual identity system for That English Place was a challenge and pretty much fun. But what is really interesting is the story of this brand.
First of all it’s being run by amazing person, Sandra and her husband who both come from UK and live and work in Poland with their entire family.
Second of all this place supposed to be, a little peace of England on Polish soil. Sandra decided to create, a caffe especially dedicated for English speaking people so that they will feel at ease in here. Since in Poland it’s pretty hard to find that kind of leisure space. Polish language overwhelms or so called Polish English. So this caffe creates really great experience for all the English speaking people passing by or living in Gdynia. Basically it’s a Caffe for the natives.
However For Pole’s this place offers, a very intense trip to the British culture and possibility to learn that language live from people around. Sandra also runs in this caffe learning courses for all kinds of student and in various levels of experience. It’s quite natural for her since she’s a professional english teacher anyhow. So it’ does not matter are you a minor or a business man looking for professional help. This place is pretty much for you.
Sandra her self also was anxious about the fact that her kids are losing touch with their heritage. Since here we have only American schools and for those who know islanders its a whole different story. So Sandra decided to go her own way and share a little of british culture with her friends and the rest of the world. In the end kids are happy, brits have a place that they fell at home, you can have a proper lunch here and Gdynia’s citizens can simply learn a bit about new culture and train their language skills.
Now here is how I’ve decided to tell the story of this unusual brand.