Nobu Restaurant
Hong Kong
This campaign was developed for celebrity chef and restauranteur Nobu Matsuhisha, who is known for blending traditional Japanese dishes with Peruvian ingredients.
Nobu prides himself on being creative, unique and different and wanted this communicated in the campaign. Yet despite his unconventional nature he is still thoroughyl Japanese in his discipline and approach to cooking. For him cooking is giving his customers little surprises that lead them to make discoveries about their own tastes.
The campaign focuses on the man himself, involved in typically un-Japanese behaviour. He is the surprise, he is the unconventional Japanese.
Campaign created for TMS and shown with full permission.
