Alliance Family Club (AFC) is travel and holiday provider and vacation rental company. We redesigned the company's identity having kept some of the previous legacy (ship icon) and introduced stylized depiction of nautilus shell as a new main brand symbol. The logo itself was completely redrawn and now also contains simplified nautilus shell. The graphic shell device is also used over photographic images in collateral and promotional materials.
AFC Premier, AFC's sub-brand, is an exclusive membership programme for VIP clients. For the programme identity we created 3D images of shells representing souvenirs from various holidays and trips.
Photos of various sea coasts were projected onto the shells as if each shell kept souvenirs and memories from that place.
