Psico Typo
Psychology of Typography
Psychology of Typography
As a final project for college, I've developed a book that treats the issue of typography being misused in graphic design due to lack of information on the psychological effects typography has on the general public. An advertisement, book, magazine or flyer can become uneffective due to bad use of typography where the message that is being sent isn't recieved as expected.
In order to put some light on the subject, Psico Typo is a guide book that shows graphic design students the proper use of type from a psychological point of view, helping them understand that typography, just like any other element used in graphic design, has to be well thought-out and really understood so that it can be used to its fullest.
In order to put some light on the subject, Psico Typo is a guide book that shows graphic design students the proper use of type from a psychological point of view, helping them understand that typography, just like any other element used in graphic design, has to be well thought-out and really understood so that it can be used to its fullest.
IMPORTANT: The basic typographic concepts and the 'evolution of type' timeline that appear in this book are taken from the book 'Fundamentos de la tipografía' by Gavin Ambrose & Paul Harris of the Parramón editorial. This book was part of an assignment and I am making no profit from this whatsoever. It is available for free and has not been published by an editorial. Thank you!
LOGO
Positive
Negative
Color
Color variations
SPECIFICATIONS
Chosen colors for all the material
Futura was used for the construction of the logo and also as the text body of all the material.
Swiss was mainly used in the titles and typographic compositions.
THE BOOK
Book front cover
Spread of chapter introduction
Evolution of type design throughout history
Type anatomy
This chapter of the book is to be viewed holding the book sideways.
This chapter of the book is to be viewed holding the book sideways.
Brief explanation about the Gestalt principles applied to type design
Psychological impact of the different styles of type
Practical explanation of the psychological impact of type used in a logo design
Conclusion about the overall information contained in the book
Book back cover
PUBLICITY
Publicity poster to promote the book
Front and back of brochure
Opened brochure
Flyer
BONUS
The book was to be sold with a bookmark, a sketch pad and a CD with typefaces
POP MATERIAL
From left to right: Stickers, magnet (down), pins, keychains (down).
Postcards (front and back) and poster.
