Design For Change is a global movement that stimulates students to identify and to solve together the problems around them. To start the movement in Brazil, Alana Institute sought a new identity and a name that would inspire and recognize students’ participation efforts. We named this project “School Creatives” and created a versatile and playful identity that translates the steps of the creative process and the joint efforts. We also prepared a support material kit and delivered it to groups of students as a first step to “unleash their creativity”.
Thus, creativity in action is the brand driver.
ownable materials
design awards
