Adidas climashill packaging
 
To promote the new adidas Climacool shirt, about 100 world-famous athletes - like Leonel Messi, Thomas Müller or Novak Djokovic - exclusively received the new adidas Climachill shirt.
 
The minimalist packaging is produced from turquoise-dyed finest paper from Fedrigoni, laminated several times and finished with partial hot foil - which is reminiscent of the processed aluminum plates in the Shirt. A highlight is the – fitting to the theme "Clima" – thermocrome polish the complete package is coated with. By touching the surface reacts to body heat and this will disappear, so that the campaign Visual emerges. 
CREDITS
 
Client: Adidas Group
Art Direction: FYFF AG
Photography: Thomas Bönig
 
www.fyff.net
 
 
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Adidas climachill packaging
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Adidas climachill packaging

Packaging Design to promote the new adidas climachill t-shirt.
42
936
3
Published:

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