With the new O2 collection, ECCO wanted to deliver a waterproof but yet breathable and comfortable casual shoes to more consumers. How could we demonstrate these benefits to the consumers and drive more people into the stores to buy the product?
The ECCO 360ºChallenge was an integrated campaign combining an online & offline test challenge that allows consumers to experience the functions and benefits of the O2 shoe collection.
Developed by the Wunderman Agenda Shanghai team with Hans Ibrahim as Creative Director.
