We were asked to design and produce idents for Hoyts Pre Show openers.
Each ident had a themed concept from action, romance to family, we had to appeal to and excite a wide range of audiences going to Hoyts Cinemas.
The first opener is action themed, we follow the classic car chase but give it a more 'out of this world' feel as they chase each other through the universe. The second edit is a collage of wips for the rest of the idents.

Design & Animation: Gary Nicholson, Nicholson&Co
Agency: MarchOne
Audio: Mark Brandis - Ismstudios
Collage Music: Such Great Heights - The Postal Service