Social Media Marketing for Guam Visitors Bureau

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Guam Visitors Bureau “Shoot A Selfie in Shades” photo contest. Travel destination promotional contest on Instagram, Twitter and through the Woobox app via Facebook. Winner of a gold Horizon Interactive Award (Websites—Social Media).

“Show Us Your Flip Flops” photo contest on Facebook, Twitter and Instagram, for the Guam Visitors Bureau.

#GuamRays and Show Us Your Flip Flops contest entries became part of the promotion for the contest on Instagram and Facebook.

An early Facebook photo contest for the Guam Visitors Bureau.

Guam’s beautiful island imagery, fascinating Chamorro culture, and unique cuisine made for gorgeous image sharing on the Guam Visitors Bureau’s social media accounts, which I managed for Placemaking Group agency from 2012-2014.

The #GuamRays photo contest was created as a way to engage fans of this beautiful travel destination. Followers who posted a sunglasses selfie using the hashtag #GuamRays to Instagram, Twitter or through the Woobox app were entered to win a cool pair of Ray-Ban® Aviator Flash Lenses, offered by the Visitors Bureau. Guam’s primary social media accounts got a collective boost in followers from the contest.

The “Show Us Your Flip Flops!” photo contest offered a chance at a Guam getaway for followers who shared snaps of their beach-ready feet.

These slice-of-life photos present a down to earth, very relatable window into Guam’s culture, and provided fun content to encourage likes and shares to get the word out about Guam as a great travel destination.