EVENT: BALTIMORE DESIGN WEEK 2015
ART DIRECTION: KATE LAWLESS, COMMUNICATIONS CHAIR; EXIT10
ART DIRECTION: KATE LAWLESS, COMMUNICATIONS CHAIR; EXIT10
Every year, AIGA hosts a week of jam-packed events for designers and design enthusiasts alike. The events incorporated everything from breakfast with experienced design professionals to studio tours. I was pleased to take the branding done for this event by EXIT10 and create sponsor signs and posters to further market the occasion throughout universities. For the duration of the project, the biggest challenge was making sure I was abiding by EXIT10's branding styles for the event. However, by following their branding guide, making sure every implementation of the mark was depicted accurately was attainable. I also came across the challenge of aiming to fit large amounts of content onto the advertising poster without losing any prominent information. After various trials and errors, I worked with Kate Lawless, Communications Chair, to add and eliminate the appropriate amount of text.
Photo by Jennifer and Gregory Jericho, Jericho Vinegar Works
Photo by Jennifer and Gregory Jericho, Jericho Vinegar Works
