District Matter
Indianapolis Edition
District matter is a publication that will focus on the local hard to find places in city's aroud the country. we include everything from craft beer to local bands playing just around the corner. We will also include for the readers a weekly update on the events and things to do around town so that our readers can always stay up to date on cool events.
Brand Brief
What is the publication’s subject matter?
This publication is focused on current events in the surrounding metropolitan area
Into how many parts will the information be broken? What are the parts?
Current and upcoming events. We we also look into food and beverage including craft coktails and craft beer in local hard to find places.
Is the subject organic or manmade?
Manmade, this publication gives you information on current and upcoming events
Concrete or abstract?
Concrete information with abstract thoughts and ideas based on the event.
What colors are associated with the subject matter (literal and emotional)?
Colors that get the reader excited about doing something with the community, Exciting and upbeat colors. Emotional.
Who is going to read about the subject?
Our goal is to reach all ages and genders in the publication a general outlook toward the audience is required.
Who will not be reading about it?
We will attempt to reach everyone.
List two words about each that describe their visual qualities.
Modern and Health
List five words that describe the subject as you want to interpret it. How are these different from the words that describe existing publications on the subject?
Green
Exciting
Interactive
Involved
Interesting
Logo Generation
Moodboard
Publication Layout
