NEW WAVE STORE
DRESSING THE COOLEST GIRLS OF THE CITY
New Wave is a brand of women's clothing that aims to brighten the streets and dress the coolest girls of the cities. It is made for those who believe in a more colorful and cheerful world. The New Wave girls are young, sexy, independent, spontaneous and self-confident.
Conceptual photos applied in brand's graphic design.
Business cards
Personalized tags for packaging delivered by mail.
Conceptual image. Not used for commercial purpose.
Conceptual images. Not used for commercial purpose.
The new wave movement was the main influence and inspiration to the essence of the brand and, as a consequence, the starting point for the conceptual solution of the visual identity, both transgressive and charming, rich of colors and textures.
Activities involved in this project:
Visual Identity System
Logo
Color Pallete
Typography
Visual Language
Patterns
Icons
Visual Guidelines
Visual Identity System
Logo
Color Pallete
Typography
Visual Language
Patterns
Icons
Visual Guidelines
