Chronic Illness Awareness Week
As Promotions Head for Chronic Illness Awareness Week, my main responsibility was to conceptualize the project's branding and design infographics about five different chronic illnesses.
2015 Version
2016 Revamp
Wanting to stick with the colorful, kid-friendly, and illustration-heavy brand identity of project's organization (Kythe-Ateneo), I initially found it difficult to design for a theme (chronic illnesses) that's usually seen as serious and morbid. To strike the balance, I went for a more abstract style instead of realistic representations for some processes and body parts (like blood or veins; things that make people queasy).
Chronic Illness Awareness Week
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Chronic Illness Awareness Week

Video infographics about five different chronic illnesses as part of an online awareness campaign.
13
348
1
Published: