Mystic Sauce: Conceptual Branding + Packaging
Mystic Sauce is the elixir of rad, the grand achievement of the Alchemist and the epitome of all that is hot sauce.
Born in the cramped quarters of a lonely alchemist in the bedlam of Manhattan, Mystic Sauce concerns itself not with the artificial, the unnatural or the unsavoury, but harnesses the power of only sacred elements. Experimenting exclusively with the freshest and most natural of ingredients, this hot sauce contains no weird elements, no weird flavours, but all the weird vibes of the most enticing concoction.
Hand sketched illustrations and scrawled typography are integrated with neon accents and the wonderings of a crazed mind, all to introduce the venerable alchemist, and his mystic on goings, to the present day
Small potion like glass bottles are used to keep the elixirs, whilst sturdy cardboard tubes encase the bottles for any journey they may undertake. Adorned with the most sacred of elements, gold, both bottle and tube have flavors indicated with striking fluorescent and gold stickers.
Illustrated flavour indicator icons
No one likes weird stuff in their hot sauce, but everyone will love all the weird that this striking but enlightened sauce has to offer.
Secondary packaging, kraft paper tube with black screen print and gold foiled fluro sticker flavour indicators
Secondary packaging, kraft paper tube with black screen print and gold foiled fluro sticker flavour indicators
With a bottle of Mystic Sauce at any meal, the alchemist lives once more.
Mystic Sauce icon pattern
