The United States Post is the new generation of what was the United States Postal Service (USPS), offering the same trustworthy and dependable service with even better quality, efficiency, reliability, and look.
The logo, meant to evoke feelings of freshness, energy and dependability, recollects images of parcels or letters stacked for transit, the wings of our American eagle, and the badge of official trustworthiness. The logo has been carried out through many layers of design and applications—an official letterhead system, parcel packaging, stamps, delivery trucks, mail boxes, interior and exterior signage applications, website, app.
The new look of the United States Post is presented to the community through a poster campaign focusing on individual Americans all over the country and highlighting the reality that no matter who you are or what you do, we all have a unifying factor—we receive our mail from the U.S. Post, everyday, rain or shine.
Faculty: Simon Johnston
