A promotional campaign for a beauty salon client aimed at the youth market. an approach of streetwise girls, wearing or feeling - name dropping services or products and in conclusion having the calm and confidence to enjoy their day after a session or as clients of a particular Beauty Salon. each advert denotes mind, body and soul. ie top advert is mind as its personal treatment. the second advert is 'body' as its products worn or rode by the girl and finally the bottom advertisment is the 'soul' a sense of feeling.